An entrepreneurial spirit with a healthy respect for process, Dana has a knack for strategic ideation and a distaste for blind adherence to convention. With a lifelong passion for questioning the status quo, she has cultivated a career driven by curiosity and a commitment to continuous learning and innovation. Throughout her career, Dana has demonstrated an exceptional ability to originate and execute corporate strategic vision across critical functional areas, including Product, Marketing, Sales, and Customer Success.

Motivated by the belief that anything is possible, Dana has spent 25 years achieving commercialization success in Diagnostics and Biotechnology. With a deep technical understanding of molecular genetics and clinical informatics, she has delivered innovative solutions that address unmet customer needs and redefine industry standards. Known for her functional expertise in start-ups, scale-ups, and distributed companies, she excels in team building, B2B, SaaS, DaaS, budgeting, forecasting, metrics, commercial analytics, business planning, brand building, messaging, go-to-market strategies, product portfolio strategy, product development, customer journey mapping, content creation, demand generation, enablement, operational tools, and sales execution.

As a servant leader, Dana is committed to empowering her team and fostering a culture of innovation and excellence. Her unwavering dedication to challenging the impossible and her strategic acumen make Dana a visionary leader poised to drive eHealthy to new heights.

Shelley Brinkley, is an accomplished healthcare executive at eHealthy. With over two decades of experience in senior sales and customer success leadership roles across diverse healthcare sectors, including notable organizations such as LabCorp, Quest Diagnostics, Aurora Diagnostics, CPL Sonic Healthcare, Dako, Versiti Blood Center of Wisconsin, and Ovation, and several startups along the way, Shelley brings a wealth of expertise to our team.

Recognized for her boundless passion and dynamic energy, Shelley boasts a proven track record of orchestrating remarkable results by fostering top-tier sales and customer service teams. Her strategic acumen and steadfast commitment to customer-centric approaches have been instrumental in achieving extraordinary revenue growth and forging enduring partnerships.

Drawing on her wealth of experience in business development, enterprise sales, and solution optimization, Shelley is committed to providing accessible and high-quality healthcare solutions at affordable rates. Her motivation to establish eHealthy stems from her family's personal struggle with healthcare access in rural Oklahoma. Despite residing in a different state, Shelley remains resolute in assisting her parents as they navigate the evolving healthcare landscape. She envisions a future where information flows seamlessly across the various sectors of the healthcare industry, fostering an environment where everyone can access solutions more efficiently and affordably.

Kristi oversees all things Revenue related for eHealthy. She has been employed with the healthcare sector in some capacity since 2002. From privately held companies to publicly traded organizations, non profits, corporations, and start-ups, she has successfully led revenue efforts, managed portfolios exceeding $400m, and obliterated every goal she’s been given- especially those she was told were unachievable.

Along the way she met two brilliant women and in late 2022 together they decided that they had had enough with the broken healthcare industry and were determined to fix it. Challenge accepted! And boom, eHealthy was born.

She believes in integrity, trust, and follow through, aka doing what you say you will do. Her favorite quote underscores her work ethic- “Whatever is worth doing at all, is worth doing well” (Philip Stanhope, 4th Earl of Chesterfield). Kristi’s inspiration to start eHealthy comes from her own story, and witnessing family and friends hit similar roadblocks along their healthcare journeys. The eHealthy voyage itself is dedicated to her father and to anyone struggling with their mental health. In your honor, we shall not fail.